Common Music Vietnam (UMV), a division of Common Music Group (UMG) has launched Def Jam Vietnam, a brand new home label devoted to supporting Vietnamese hip-hop and rap expertise.
Def Jam Vietnam turns into the sixth nation from the area to affix the worldwide Def Jam household, alongside Malaysia, Singapore, Thailand, Philippines and Indonesia as a part of Def Jam South East Asia.
Def Jam SEA, which launched in September 2019, follows the blueprint of the long-lasting Def Jam Recordings label.
Since launch, the label has assembled a roster of a number of the hottest rappers from throughout the continent.
Def Jam Vietnam launches with the signing of three of the nation’s quickest rising artists; Obito, SeaChains and Proper.
Obito and SeaChains have garnered over 70 million views on YouTube and 150m streams. Their 2019 singles embrace Easy Love and When You Have a look at Me.
In the meantime, Proper emerged as the primary season winner of the “Bạn Có Tài Mà!” Freestyle Battle.
As a part of the Def Jam Vietnam official launch, Obito premiered his model new single and music video, Misplaced – produced by DBaola and the Hillus Manufacturing crew.
Following the success of his current single, Friendzone, Misplaced sees the 19-year-old showcasing his trademark clean vocals over a toned-down manufacturing.
“It’s a particularly thrilling time for Hip-Hop in Vietnam, and we’re dedicated to attach and contribute to the Hip-Hop group at giant.”
Joe Flizzow, Def Jam SEA
Joe Flizzow, Managing Director, Def Jam SEA, mentioned: “It’s a particularly thrilling time for Hip-Hop in Vietnam, and we’re dedicated to attach and contribute to the Hip-Hop group at giant.
“I’m wanting ahead to working with all these superb and gifted artists in addition to collaborations and excursions.
“Large issues to come back, and as soon as once more on behalf of the fam, welcome to Def Jam SEA!”Music Enterprise Worldwide