Sumou Holdings and EXTREME unveil thrilling partnership


EXTREME, a world pioneer of utmost and journey sports activities since 1995, and Sumou Holdings (by its subsidiary, Quick Service) have immediately introduced a three way partnership within the Kingdom of Saudi Arabia to construct an finish to finish occasions and enviornment enterprise within the nation.

Sumou Holdings, of the Kingdom of Saudi Arabia, is a world-class institutional investor that creates progress in enterprise sectors strategically essential to the native and world economic system. EXTREME brings 25 years of sports activities, leisure and leisure expertise to the Kingdom.

The partnership creates the stage for a novel world-class occasion and enviornment providing that encompasses all the things from idea design, by to masterplanning, undertaking administration, infrastructure, staging, audio-visual setup, to artist and athlete bookings and occasion hospitality. Massive and small scale sporting and music occasions, festivals, mass participation occasions, and distinctive spectacles will all kind a part of the providing.

EXTREME SAUDI will probably be bringing quite a few main world occasion manufacturers to the nation – together with two Union Cycliste Internationale (UCI)-sanctioned biking occasions (each a highway race and a downhill mountain bike occasion) within the first quarter of 2020 – in addition to completely supporting manufacturers to enter Saudi Arabia for the primary time. The arenas, which the three way partnership will design, develop, construct and function throughout key cities within the Kingdom, will present a platform for showcasing an entire vary of thrilling leisure choices.

To broaden the customer base to the Kingdom and drive each native and world curiosity, EXTREME SAUDI will harness EXTREME’s model, its digital media platforms and 128 sponsored athletes, with a mixed attain of greater than 100 million folks globally on a month-to-month foundation.

The long-term strategic partnership between EXTREME and Sumou Holdings will contribute to the financial diversification of the Kingdom of Saudi Arabia and help the 2030 Imaginative and prescient. This may improve the nation as a vacationer vacation spot and help its leisure and leisure industries. Bolstered by way of world main excessive and journey sports activities occasions, the Kingdom will change into synonymous with high-quality occasions and leisure worldwide.

Alistair Gosling, Founder and Chief Government of EXTREME and advisory board member of Qiddiya, stated: “I’m really enthusiastic about this partnership and we’re desirous to share a number of the unimaginable issues deliberate. Sumou Holdings are the proper accomplice for EXTREME and collectively we really feel we will make an actual distinction and constructive affect in direction of the 2030 Imaginative and prescient.”

Saeed Al Nahdi, Chief Government Officer of Sumou Holdings, stated: “Our partnership with EXTREME emphasises our long-term function in boosting tourism, creating jobs and diversifying the native economic system.”

Notes to Editors


EXTREME: Nicola Packer, COO and Head of Authorized | +971 (0) 55 989 5528

FAST SERVICE: Kamal AlMuhana, CEO of Quick Service | +966 50 300 0563


EXTREME is an iconic way of life model that encompasses sports activities, music and artwork. EXTREME’s mission is to encourage and interact by excessive and journey sports activities. As creators of this uniquely-positioned world way of life model and founders of The Excessive Sports activities Channel, EXTREME has been lively globally for over 20 years and immediately operates and thrives throughout the next sectors:

1) Design, improvement and administration of placemaking sports activities and leisure locations.

2) Digital Media and Advertising and marketing Community, delivering engagement by artistic campaigns

3) Sports activities and way of life occasion design, improvement and supply alongside athlete activation.

Supporting over 125 ambassadors, activating over 80 occasions annually and with a median attain of 100 million video views and 30 million likes, shares and feedback every month, our digital media community entertains our highly-engaged fan base.


Sumou Holding is a world-class institutional investor that creates progress in enterprise sectors strategically essential to the native and world economic system. The agency was formally established in 2008, and has since earned a market repute as a extremely profitable holding firm headquartered in Saudi Arabia.

Sumou Holding Firm brings collectively in capital, worldwide experience and native market information to spur enterprise progress in regional markets. We have now expertise in assembling consortiums of capital and expertise, and mobilising funding automobiles in response to regional alternatives.

Our exterior enlargement is being matched by steady inner enchancment. We’re creating processes and frameworks on par with these of first-rate world funding establishments. An open-door coverage has been initiated for potential funding companions, the place we encourage modern enterprise concepts.


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