Sony Says Goodbye to Brazil


Sony’s 48 years of doing enterprise in Brazil will come to an finish in 2021 per an announcement from the corporate.

This consists of the cessation of gross sales of televisions, cameras, and different gear in addition to the transference of producing services in a foreign country. In different phrases, Sony is totally quitting Brazil and, alongside Tamron’s extended work stoppage introduced yesterday, is one more piece of the worldwide financial state of affairs going through the optical business within the midst of the pandemic.

Right here’s the press launch translated from Portuguese by way of PetaPixel,

“We inform that the Sony Group determined to shut its manufacturing unit in Manaus on the finish of March 2021 and interrupt, in mid-2021, gross sales of client merchandise by Sony Brasil Ltda.—reminiscent of TV, audio and cameras—contemplating the latest setting and the anticipated enterprise developments. The choice goals to strengthen the construction and sustainability of its companies, in an effort to reply to speedy adjustments within the exterior setting.

We additionally inform you that Sony Brasil will proceed to take care of its native operation to supply all client assist for merchandise beneath its business duty in accordance with relevant legal guidelines and its product guarantee coverage.

You will need to make clear that the opposite Sony group companies in Brazil (Video games, Skilled Options, Music and Footage Leisure) will proceed to take care of their sturdy presence within the native market.

With 48 years of historical past in Brazil and on this trajectory, we’re grateful for the connection of belief constructed over the entire time with our sturdy partnership.

We can be found to schedule a gathering in order that we are able to share and element the subsequent steps of this trajectory.

Assured of having the ability to depend in your understanding, we thanks prematurely on your at all times immediate consideration and collaboration with Sony Brazil.”

Readers of this weblog will recall that we reported on the withdrawal of Nikon from the Brazilian market back in 2018 and that was a reasonably devastating blow for Brazil’s photographers. Now, we add Sony to the combination and the image is kind of dire certainly. On high of all of this, the 220 workers of the Manaus manufacturing unit are actually out of labor. The one actual silver lining to all of that is that Sony goes to proceed to honor warranties and tech assist for current merchandise.

What do you consider Sony’s determination to go away the Brazilian market? Do you anticipate this can be a development that we’ll see in different markets? Tell us your ideas within the feedback part under.

Don’t overlook to take a look at our different images information articles on Mild Stalking by clicking this link right here.



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