She’s Not A Mum, However This S’porean Creates Lactation Cookies


Being pregnant and childbirth is undoubtedly a magical journey for a lot of, however with it additionally comes stress and nervousness.

For example, although breastfeeding is claimed to be extraordinarily vital, many new moms could be unable to provide sufficient milk for his or her infants.

Impressed by her personal mom, Gooberr founder Chin Rui Shan sought to make post-pregnancy simpler and extra satisfying by way of her line of lactation merchandise, skincare and child attire.

A Model Impressed By Moms’ Love

Picture Credit score: Gooberr by way of Fb

Although Gooberr’s merchandise are focused principally at new moms, the 30 year-old founder herself isn’t a mom.

Nevertheless, she was impressed by the resilience and unconditional love of moms, and wished to make their lives “a bit of bit simpler one product at a time”.

I rely it a few of my best successes when moms drop me a message to inform me how a lot my merchandise have helped them and their infants. It actually helps to maintain me going even when occasions are robust.

Chin Rui Shan, Founding father of Gooberr

The founder graduated from New York College (NYU) with a Bachelor’s Diploma in Finance and a Masters Diploma in Accounting, and initially began a profession in finance.

After some years as a portfolio supervisor, she determined to begin Gooberr in 2019 along with her personal financial savings, as she wished to do extra for moms.

Significance Of Meals For Moms’ And Infants’ Well being

Rui Shan shared in an interview with Vulcan Publish that her mom was identified with breast most cancers six years in the past, and was sadly re-diagnosed with Stage four Adenocarcinoma final yr.

After speaking to many specialists, she realised how vital meals was within the combat towards most cancers.

This information received her fascinated with how she may care for the well being of moms, and make a distinction in that side.

When mums pour all the pieces they’ve into nurturing their infants, they generally overlook to care for themselves. Gooberr actually is a model impressed by the love moms give and a technique to give again. 

Chin Rui Shan, Founding father of Gooberr

The NYU graduate additionally believes in “value-added merchandise for moms”, and thus she curates merchandise which can be additionally aimed toward fixing maternity issues and making “mums really feel higher”.

No Synthetic Flavourings, All-Pure Substances

Gooberr's Boob Juice Tea and Boobkies
Gooberr’s Boob Juice Tea and Boobkies / Picture Credit score: Goober

Gooberr launched with two flavours of Boobkies (lactation cookies) and Boob Juice Teas (lactation teas).

Lactation cookies promote wholesome lactation inside eight hours of consumption.

That is made potential because the Boobkies are enriched with galactagogues (components that stimulate breast milk) derived from pure meals resembling Brewer’s Yeast, oats and flaxseed. 

In keeping with Rui Shan, many lactation cookies are being closely marketed to new mums despite the fact that they include components. What units her Boobkies aside is the elimination of chemical compounds.

“Once we say no pointless components, we imply it,” mentioned Rui Shan.

gooberr boobkies lactation cookies
Strawberry White Chocolate Boobkies / Picture Credit score: Goober

She shared that many bakes available on the market include vanilla extract, which can appear innocent. Quite the opposite, the extracts are made by soaking components in chemical compounds, with of the chemical compounds being propylene glycol, which can be used as automobile antifreeze.

Gooberr makes it some extent to ship in high quality components from the USA. Its Bookies are additionally baked in an SFA Grade A and FSSC Licensed Facility in Singapore, which implies they meet skilled hygiene requirements.

Rui Shan clarified that despite the fact that the Boobkies are referred to as lactation cookies, they’ll really be considered superfood cookies appropriate for everybody — people who find themselves not meant to provide milk is not going to out of the blue begin doing so.

Broke Even Inside A Yr

Since its inception, Goober has expanded to hold extra flavours and have diversified into creating skincare merchandise as effectively.

Just like the consumables, Gooberr’s skincare merchandise are additionally freed from chemical compounds like steroids, parabens, synthetic colors, and fragrances.

Gooberr is at present stocked at DearCollective at Harbourfront, Naiise, Teapasar, Kindred Teas, and Physician Wherever.

Nevertheless, Rui Shan’s business trip has not been with out challenges.

On account of Covid-19, retailers have needed to shut their retailers and throw out stock at consignment shops, and Rui Shan needed to cope with an enormous lack of gross sales from these avenues.

She additionally confronted many points with suppliers and was unable to get key components and packaging resulting from worldwide logistical points, leading to an extra fall in gross sales.

Regardless of these challenges, the corporate managed to interrupt even after a couple of yr of operations — the founder had initially invested S$30,000 of her personal financial savings into the enterprise.

Rui Shan is at present engaged on two new cookie flavours that may have the Boobkies colored in stunning blue and pink, with pure colourings from superfoods like blue spirulina and pink pitaya.

“I by no means wished to typecast Gooberr as a purely lactation cookies model and I hope to have the ability to proceed curating value-added merchandise to moms,” mentioned Rui Shan.

Featured Picture Credit score: Gooberr


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