Rych McCain Hollyhood Notes : Music Information Launch – Keith “Keefa” Parker


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Keith “Keefa” Parker VP of A&R Atlantic Data – Music

Rych McCain Worldwide/Nationally Syndicated Leisure Columnist

Rych McCain Media/Syndication TM

Music Information Launch


LA-based Exec At the moment Working with Roddy Ricch,

Ty Dolla $ign



Kieth “Keefa” Parker

NEW YORK, NY – July 20, 2020: Atlantic Data has named Keith “Keefa” Parker Vice President of A&R. Primarily based in Los Angeles, Keefa most not too long ago served as an government producer on Roddy Ricch’s breakthrough album, the No. 1 smash Please Excuse Me for Being Delinquent. He’s at present working with Ricch on his second studio album in addition to A&Ring the brand new album from Ty Dolla $ign.

     “Keefa was actually born into LA’s rap tradition, and he lives and breathes the music,” mentioned Dallas Martin, Atlantic’s Senior Vice President of A&R. “He’s a improbable connector of artistic expertise, with a fantastic ear for authentic artists and a pure intuition for placing collectively the weather it takes to make a success document. All of us at Atlantic are trying ahead to the wonderful music we all know Keefa will likely be bringing into the household.”

     The son of former Demise Row A&R government Keita Roc, Keefa spent each afternoon after faculty till 2004 on the label’s workplaces. He was even featured on a skit on a Demise Row CD in 1998, on the age of 4. Raised on music, he started working with LA artists, songwriters, and producers. The late Nipsey Hussle, who credited Keita Roc as being very influential within the early a part of his profession, took Keefa beneath his wing, introducing him to Atlantic’s Dallas Martin, who gave him an internship in 2018. Keefa, in flip, performed a key function in bringing Roddy Ricch to the eye of Nipsey and Atlantic.

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