PERFORMANCE IN ACTION™ – Behind the Scenes: Director’s weblog


Photograph: Leonore Guenther

After I was approached to direct ‘Efficiency in Motion’™ for Excessive and STANLEY® I used to be instinctively drawn to the script.

The therapy included not one of the regular points that dominate ‘VR’ or ‘360’ movies – it had a easy story that would simply be advised in a short while and it was to designed to be immersive, primarily ‘put the viewer within the driving seat’ on a downhill race between a MTB and MotoX.

It sounded sick proper?

Photographs: Leonore Guenther

This immersive or ‘POV’ idea lent itself to a distinct strategy to 360 content material – one thing the place we may escape the everyday ‘lookaround’ movies – the place the viewer is struggling to know what’s going on, turning round in circles looking for the motion. We may preserve it quick paced, by no means let the viewer get bored ready for issues to occur. We wished the digicam to by no means be static, like a ‘head caught within the air’ attempting to work out what’s going on … and in the long run, the one static shot is the credit score sequence.

I educated as an illustrator earlier than shifting to movie and firmly consider in intensive preparation forward of filming any sophisticated challenge, so from early on I made a decision to create an ‘animatic’ – a form of hand drawn sketch animated to music – of what the viewer would see in every scene.

Animatic by: Anton Nelson

This acted as a information on set so after I was directing the athletes on their actions they might see precisely what I wished to indicate on the 360 view.

This was significantly helpful for 360 as a result of the digicam movies in each route, which means once we have been capturing a take – I needed to cover behind a rock or in a bush in order to not be seen!

One of many hardest issues with 360 is to direct the viewer – to information them by means of a narrative with out the getting misplaced.

The group designed ‘Efficiency in Motion’ to by no means depart you confused as to the place the motion is – early on within the edit there may be actually a finger pointing within the route you need to be trying!

Photograph: Leonore Guenther

An important of those ‘guides’ is from scene to scene – so for instance; from the RAZR Polaris RZR journey to getting out the automotive needed to be trimmed down to ensure the viewer was trying straight forwards – in any other case you begin that scene staring into the sky.

This sophisticated challenge was made infinitely simpler by an ideal group – incredible performances from the athletes, Nicholi Rogatkin and Ethan Nell, and the onset help of the superb manufacturing group at Excessive.

Anton Nelson is an motion sports activities and music video director whose purchasers embody Redbull Media Home, The Northface and The Excessive Sports activities Firm

Please comply with this hyperlink to look at the ‘Efficiency in Motion – Behind the Scenes’ video.

Extra of hisAnton’s work may be discovered HERE


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