Nikon is DYING (but it surely’s not too late)


Nikon is anticipating to lose $92 MILLION in 2020 on its digital camera enterprise. That is unhealthy, but it surely will get worse – Nikon is planning to scale back R&D, so we are able to anticipate the speed of their technical advances to lower. Nikon can be predicting that their market share will lower, and the overall market measurement is reducing, so their income will inevitably drop.

We consider Nikon can pull by means of this, however their present plans won’t be the fitting plans. We consider they need to cater to present DSLR prospects moderately than attempting to push everybody to their mirrorless Z system. We consider the Z system is an space for long-term development, however producing F-mount merchandise will assist increase money to maintain the enterprise operating within the quick time period. Lastly, we consider Nikon ought to INVEST and take an excellent greater loss for a few years, permitting them to develop their market share as an alternative of reducing it.

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