How Manufacturers Like Purple Bull, Corona and Mercedes Are Utilizing Branded Video Content material to Improve Model Consciousness By As much as 200%


There’s no denying that video advertising and marketing is vital, however you would possibly nonetheless be stunned by precisely how vital it truly is. Folks spend over twice as a lot time on pages with video than these with out, and 55% of individuals watch on-line movies every single day. On high of that, they reply to it – based on HubSpot, 43% of individuals wish to see extra video content material from entrepreneurs. Not dangerous in a world by which consideration is at a premium.

But it surely’s not at all times straightforward to resolve what sorts of video to create, and it’s additionally troublesome to seek out the time, the price range and the sources you’ll want to create movies that individuals wish to watch. That’s the place we are available in. GoShow is the house of sports activities and way of life video manufacturing, and it’s our mission to make video creation extra accessible to entrepreneurs.

However don’t fear, this isn’t a gross sales piece. One of the best movies are entertaining, informational and inspirational, and weblog posts aren’t any totally different. That’s why on this submit we’ll be entertaining, informing and galvanizing you with some nice examples of what good video advertising and marketing ought to appear to be.

Classes from Mercedes

Mercedes invited their subscribers along for the journey as Kelly and Loki head out within the snow to discover new areas and to seek out new locations. Kelly is a human and Loki is a canine, however that doesn’t cease the 2 of them from being greatest buddies, and the gorgeous video from Mercedes is by some means concurrently cute and stuffed with adrenaline.

What’s notably nice concerning the Mercedes marketing campaign is that it tied a product – their new 2017 GLS – with a narrative in such a means that it wasn’t excessive or intrusive. It additionally helped that Loki has over 1.5 million followers on Instagram – which simply goes to point out why it’s a good suggestion to work with influencers.

Classes from Corona

The beer brand showed how video should be done by taking an epic highway journey down Mexico’s west coast in a 1976 Winnebago. They recruited award-winning filmmaker Taylor Steele alongside for the trip to seize all of it on movie, and the result’s a surf-filled extravaganza with a gorgeous soundtrack that captures the Corona way of life in all of its glory.

The video itself is known as ‘From The place You’d Slightly Be’, and it’s an ideal reminder that there’s a complete world on the market simply ready for us to discover it. And wherever the highway takes us, whether or not it’s browsing in Mexico or backpacking via Europe, there’ll be a Corona ready on the finish of it.

Oh, and did we point out that it received over 6 million views?

Classes from Purple Bull

Purple Bull is the indeniable king of branded video content material, as only a fast look at their YouTube channel will present. On the time of writing, their latest video taps into the upcoming release of season two of Stranger Things. The fundamental idea is that BMX rider Anthony Perrin is trapped in a parallel universe and fellow biker Bruno Hoffman is heading there to avoid wasting him. However he’s being guided by mysterious voices – and also you’ll have to look at the video to seek out out the place they’re coming from.

The wonderful thing about this video is that it faucets into common tradition and mixes storytelling with the acute sports activities angle that Purple Bull is most well-known for. It’s harking back to Devin Supertramp’s extreme parkour videos which mix biking, skating and common parkour with all the things from Murderer’s Creed to Pokémon.

The result’s a visually gorgeous video that feels much less like an advert and extra like a Netflix Authentic. It’s precisely this type of content material that helps to spice up model consciousness with out feeling intrusive. If this video got here up as an commercial, you’d in all probability watch it till the top.


Nice advertising and marketing can’t be faked. You merely need to put within the time to analysis your viewers, to seek out out what they really need and to create video content material that they search out, have interaction with and share with their buddies.

In any case, you possibly can’t simply create a viral video. That’s not the way it works. All you are able to do is create the most effective, most related video doable. While you share it together with your subscribers, they’ll be those who resolve whether or not it goes viral or not. If it’s adequate – and related sufficient – you then’re in with a shot!

Fortunate for you, with GoShow you don’t have to depart it all to likelihood. We don’t simply enable you to create epic sports activities and way of life content material, we additionally enable you to distribute it. By utilizing our platform you additionally get entry to a number of the largest media networks on the earth, serving to your model attain passionate new followers in essentially the most genuine means doable!


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