EXTREME Vacation spot to Launch in Central Sheffield, UK


Following a aggressive bidding course of Sheffield Council has appointed the EXTREME Locations-led consortium to develop, launch and function a 48-acre, $30.5million long-term sustainable EXTREME branded world class sports activities, leisure and lodging resolution at Parkwood.

EXTREME’s distinctive model and vacation spot expertise will probably be developed on the outdated ski village web site and surrounding space bringing lots of of jobs to the town.

Incorporating a mix of motion and journey sports activities services, together with the potential for an indoor sky diving facility, stay music, E-Gaming and virtual-reality hub in addition to a eating places, bars, social areas, retail and themed lodging.

EXTREME’s model attain will probably be harnessed to broaden Sheffield’ attraction and drive customer numbers through EXTREME’s Digital Media Community, its 128 international sports activities and way of life ambassadors corresponding to mountain bike rider Nicholi Rogatkin, snowboarder Jamie Nicholls, skier Rowan Cheshire and its presence at greater than 80 occasions yearly. These create a month-to-month attain in extra of 100 million folks globally.

The settlement between Sheffield Metropolis Council and EXTREME Locations, incorporates a partnership with main UK services operator Continuum Points of interest, the UK-wide operations firm. They are going to be instrumental within the consortium group, with enter into the planning after which working of the services developed underneath the globally famend EXTREME model.

Alistair Gosling, CEO of EXTREME stated: “This can be a unbelievable and distinctive alternative to ship an EXTREME Vacation spot proper within the coronary heart of Sheffield We will probably be tapping into the world-wide phenomena of making motion and journey locations, the place all the thrill of sport and leisure services come collectively – sports activities actions, lodging, consuming, ingesting, buying – in a completely immersive expertise.”

Councillor Mazher Iqbal, cupboard member for enterprise and funding at Sheffield Metropolis Council, stated: “Bringing this space again into use as a part of a very international bundle of sports activities services, lodging and different spare time activities is a unbelievable end result for the workforce at Sheffield Council that has labored to safe a most popular developer with EXTREME’s expertise in delivering leisure primarily based schemed for a few years.”

“Continuum is delighted to be partnering with EXTREME on this thrilling new path for the Continuum group,” stated Juliana Delaney, CEO of Continuum.

EXTREME’s goal is to begin work with a purpose to open part one in 2019 earlier than concentrating on its plans to develop residential and leisure services on the location, topic to planning permission.


Notes to Editors

Media contacts:

Laurie Harvey – Sheffield Metropolis Council – Laurie.Harvey@sheffield.gov.uk | +44 (0)11 4205 3546

Ryan Maxwell, EXTREME Advertising Director – Ryan@extremeinternational.com | +44 (0)20 7244 1000

Jenni Shepherd, Continuum Points of interest Group PR Supervisor – jshepherd@continuumattractions.com | +44 (0)19 0452 7721


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Firm Descriptions:

EXTREME Locations

EXTREME Locations are consultants at creating sustainable sports activities, leisure and residential locations. Recognised for our inventive imaginative and prescient and entrepreneurial aptitude we design, develop, construct and function giant scale sport and leisure tasks with companions all over the world.

Utilizing sport and leisure to breathe life into under-utilized websites, EXTREME Locations delivers priceless inward funding, job creation and services which all considerably improve the neighborhood wherein they’re situated. Specializing in complicated mixed-use developments EXTREME are consultants in public personal partnerships and sometimes introduces further traders to tasks we’re concerned in. Delivering feasibility research, vacation spot design, enterprise plans, planning approvals, building administration, monetary structuring and operational administration of locations EXTREME works to unlock the total potential of every web site and maximise worth for all stake holders.

EXTREME is a uniquely positioned international motion and journey way of life model with a mission to encourage, entertain and join by way of motion sport, journey and enjoyable. Supporting 128 sponsored ambassadors and activating 80 occasions annually. Pushed by a ardour for sport and the encircling way of life EXTREME not solely showcase one of the best of what the EXTREME Model has to supply by way of place making but in addition operates a digital advertising company providing content material manufacturing, influencer and occasion activation, providing content material distribution, promoting, sponsorship and affords licensing alternatives throughout the patron merchandise and the expertise sectors.

Continuum Points of interest

Since 1982 Continuum Points of interest have developed over 100 world-class customer points of interest all over the world, enabling tradition and types to grow to be a well-liked type of household leisure and now taking leisure manufacturers into the customer attraction market.


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