Together with a wave of different motion sports activities being added to the Olympics in 2020, BMX freestyle has been introduced as a brand new Olympic Sport after the IOC’s assembly in Switzerland. BMX racing has been within the Olympics since 2008, so it’s about time its evil twin BMX freestyle acquired a slice of the motion.
The Olympic Committee is attempting to attraction to a youthful viewers, and for a era the place the Olympics might need appeared considerably boring earlier than, they might very nicely succeed.
Photograph: Tom Isted
While no one can deny that freestyle BMX makes good TV, how will the publicity have an effect on the game itself?
Typically there are two viewpoints relating to publicity and publicity of sports activities like Skateboarding and BMX; One is that excessive sports activities with a corresponding subculture are their reply to mainstream sports activities and the extra mainstream their sport turns into, the much less particular person they’re. And the opposite aspect care not for the tradition as a lot because the exhilaration and motivation to enhance on the sport, and to get extra individuals concerned within the sport.
Photograph: Cam Peake
As excessive sports activities have gotten greater, when it comes to participation and publicity, the affiliation with anti-establishment values and rebellious behaviour is lowering and we’re seeing skilled excessive sports activities athletes taking their self-discipline increasingly significantly, when it comes to health, coaching and weight loss plan. The Olympics will hopefully function testomony to this and present the plenty that these guys and women are actually devoted athletes, not simply rebels or adrenaline junkies.
The Olympics will give the prospect for extra individuals to symbolize their nation in a means they undoubtedly didn’t think about once they first began out. It’s a chance that the majority of us would leap at, actually.
I can’t assist however suppose that with extra publicity, will come extra skate parks, extra trails, extra technological advances in gear and so on.… all great things if you happen to ask me.