An enormous new 100k-capacity area in Italy is driving out the pandemic – earlier than internet hosting big exhibits in 2021


It gained’t have escaped your discover that these will not be nice days for the worldwide dwell music business. And if solely ‘days’ was probably the most apposite phrase in that sentence.

As a substitute, the harm to the sector inflicted by the coronavirus pandemic has stretched to months (and will drag on for years), with the way forward for venues, promoters, brokers and numerous satellite tv for pc companies all below risk.

However, within the coronary heart of Northern Italy – paradoxically one of many areas of Europe hardest hit by Covid-19 – there’s a uncommon spot of spectacular excellent news within the type of a venture that speaks of an inherent perception sooner or later not simply of dwell music, however of live shows and occasions on an unprecedented scale.

The RCF Enviornment, in Emilia-Romagna, is a brand new, purpose-built everlasting construction with a most capability of 100,000.

Sure, 100 thousand.

The 2 execs behind the venture, Ferdinando Salzano and Claudio Maioli, imagine that the RCF Enviornment is the largest venue for music on the continent, and are assured it’s going to turn into a worldwide landmark cease on the world’s largest excursions.

It’s a venue constructed to welcome legends and break data.

Okay, now the much less excellent news: it was imagined to open final week.

Actually, 100,000 tickets for the opening live performance, that includes native famous person Luciano Ligabue, had offered out when the Italian dwell business was shut down as a result of Covid earlier this yr.

Salzano and Maioli, nonetheless, are undeterred. They’ve used the enforced delay to boost services and pre-book extra exhibits for 2021.

Between them, the duo have round 60 years’ expertise. Salzano is the founding father of Buddies & Companions, a number one producer and promoter in Italy which was purchased by CTS Eventim Group in 2017. Maioli is the founding father of Riservarossa, which books excursions and manages artists (Ligabue is the corporate’s most notable shopper).

All that have, plus loads of resolve, has been examined by the conclusion of the RCF Enviornment, and the influence of the coronavirus, however they’re united of their confidence that the venture will turn into not only a world famend venue match for the bucket checklist of any main touring artist, but additionally a logo of dwell music’s significance, resilience and vibrant future…

When and the way did the concept for such an formidable venture start?

CLAUDIO MAIOLI (pictured inset): The dream is to have the ability to create a novel construction for Europe that may give true worth and respect to music and leisure, having been created completely for these functions.

For as soon as, music won’t must ‘borrow’ constructions and venues created for different functions equivalent to sports activities and so on.

Is it the biggest devoted music venue in Europe? What are its important opponents?

CM: To our data, we imagine that there is no such thing as a different resident/everlasting construction in Europe created completely for dwell music that has the capability to carry 100,000 folks.

“We imagine that there is no such thing as a different everlasting construction in Europe created completely for dwell music that has the capability to carry 100,000 folks.”

It could be attention-grabbing to search out out if there’s such a everlasting venue within the US with this capability. Possibly we’re the biggest on the planet?

Are you able to inform us concerning the group behind the venture – each by way of possession and by way of who’s doing what?

CM: The founders are myself and Ferdinando Salzano, adopted by quite a lot of native enterprise entrepreneurs and professionals of Reggio Emilia, at all times in synergy with the Mayor and the Emilia Romagna Regional authorities, which have performed a elementary position.

The administration of RCF Enviornment is entrusted to C.Volo S.p.a., shaped by a consortium of seven firms: Coopservice, Enviornment Campovolo S.r.l., Finregg S.p.a., Nial Nizzoli S.r.l., Rcf Group S.p.a., Sensible Group S.c.a.r.l. and Style S.r.l. Operational administration is entrusted to Enviornment Campovolo srl.

Did you’re taking soundings from main firms, promoters, managers and so on as as to whether or not there was the demand for such a venue?

FERDINANDO SALZANO (pictured inset): I’d reasonably not go into particulars of negotiations that had been underway earlier than the Covid-19 pandemic broke out, however there have been a number of.

“We need to have 5 main occasions on the invoice in 2021, all attracting between 50Okay and 100Okay folks.”

We need to have 5 main occasions on the invoice in 2021, all attracting between 50Okay and 100Okay folks, after which a dozen or so smaller exhibits, which is also hosted in ‘the boulevard’, which is a really giant space throughout the venue that would simply meet completely different wants.

Are you able to give us some highlights of the venue’s specs that assist showcase what a novel website it is going to be?

FS: Primarily based on our personal experiences, we have now created the a venue that gives the absolute best situations to host giant productions: giant areas for backstage places of work and furnished dressing rooms, parking close to the backstage space for manufacturing vehicles, a catering space, medium energy electrical panels for load-in and load-out, bathrooms with showers, resident web companies, and so on.

“The 5% slope additionally ensures whole visibility from each angle.”

Skyboxes are additionally deliberate for guests on the lookout for an additional degree of consolation and several types of particular packages with numerous choices.

The 5% slope additionally ensures whole visibility from each angle. It was particularly designed by professional architects, then the panorama was modified to permit this distinctive visibility of the stage from each single spot within the venue.

When was it initially as a result of open?

FS: It was imagined to be inaugurated on September 12, with a live performance celebrating the 30-year profession of Luciano Ligabue, an artist who represents this place for the Italian public, as Reggio Emilia is his house city. The present was already offered out final January, with 100,000 tickets offered.

“we had been over 90,000 tickets offered when the pandemic hit.”

That might have been adopted on September 19 by Una Nessuna Centomila, a live performance with seven nice Italian feminine artists: Fiorella Mannoia, Emma, Alessandra Amoroso, Giorgia, Elisa, Gianna Nannini, Laura Pausini, all rallying in favor of the anti-violence facilities, which was additionally nicely on the way in which to promoting out – we had been over 90,000 tickets offered when the pandemic hit.

When do you intend your opening now?

FS: On June 19, 2021, once more with Luciano Ligabue’s live performance. Luciano additionally shocked his followers on Sept 10, enjoying his new single La Ragazza Dei Tuoi Sogni (The Lady of Your Desires) dwell from the RCF Enviornment. The occasion was televised prime time on nationwide television RAI 1 and watched by 3.7 million folks (17% share).

CM: Luciano is the artist whose identify is linked most intently to Campovolo. Till we constructed the venue, it was a subject the place he performed huge exhibits. Along with being born within the space, the place he nonetheless lives, he performed 4 unforgettable exhibits right here, three as a soloist, with file numbers of tickets offered, and the Italia Loves Emilia profit occasion, a live performance by which many nice Italian artists participated in help of the area that was hit by a horrible earthquake in 2012.

Are you able to inform us about a few of your sustainability initiatives, each by way of the infrastructure and by way of the way it operates?

FS: The Enviornment is a everlasting building and so options and companies are designed to scale back the usage of mills to simply the hours of the present and the build-up to the present.

We have now put in place a big collaboration community with the primary rail transport carriers to offer a simple different to driving, making use of the close by high-speed stations in addition to the regional ones.

“The Enviornment is a everlasting building and so options and companies are designed to scale back the usage of mills to simply the hours of the present and the build-up to the present.”

CM: We even have agreements in place with one of many largest bus journey operators, in order that live performance goers can journey comfortably, with a parking space fully devoted to buses close to the Enviornment, able to holding a number of hundred automobiles.

Additionally, for meals and drinks we need to shorten the produce buy chain, favoring as a lot as doable agreements with native farmers.

As well as, we’ll activate consciousness campaigns aimed on the public for accountable habits in regard to recycling.

Lastly, what are the details you want to get throughout to the largest artists, managers and promoters on the planet to steer them to make use of this venue?

FS: On this Enviornment we imagine we will host any phases created for large excursions, counting on giant areas devoted to the positioning of the phases and the flexibility of the bottom to help very giant hundreds.

Moreover: sustainability, uniqueness, the 5% slope and the idea particularly linked to the enjoyment of a music occasion are our cornerstones.

And final, however not least, the RCF Enviornment is geographically positioned in one of the vital stunning areas of Italy, simply accessible from most of continental Europe and past.

For business enquiries concerning the RCF Enviornment, contact Paolo d’Alessandro at Enterprise Worldwide


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