1987 | Style Me Now



The wait is lastly over. For me, quite than you! My new jewellery collection designed in collaboration with Missoma has been within the works for nearly a yr, a plan hatched while in L.A collectively final October, so it actually does really feel like a little bit of a child I’ve slowly been hatching behind the scenes… Though fortunately no painful labour concerned hopefully! 

Having been working with Missoma since 2014, that is our third permanent collection collectively and no doubt probably the most private assortment I’ve designed to this point. Known as 1987 after the yr I used to be born (a classic yr I prefer to assume), this assortment is all about nostalgia. Nostalgia in it’s truest, rawest most whimsical type. The sort of nostalgia that’s tangible, bittersweet and and might be triggered by the best of issues; a odor, the opening bars of a tune, the sensation you get driving down a sure street. I grew up within the 90s to the sounds of Alannis Morrissette and The Cardigans blasting out of my sister’s rooms and later, TLC and Tupac out of mine. Mailed mixtapes have been the last word signal of affection, no bed room was full with out a peeling Athena poster or two and Drazik and Anita in Heartbreak Excessive have been the last word couple in my eyes. My mum and two older sisters meant there have been at all times copies of Vogue and Harper’s & Queen mendacity round and I fell in love with all of the OTT glamorous editorials and later, the easy grunginess of ribbed tank tops, gold hoops and Levis. I as soon as heard in an interview with Alexa Chung many moons in the past that the silhouettes and sartorialism you develop up with is the stuff you’ll maintain returning to yr after yr (she cited horse using when she was little as a purpose she was so at house in skinny denims and ankle boots). So possibly my love of high-rise denim, outsized jackets and classic t-shirts is all right down to a childhood amidst the age of the Supers and the long-lasting type of Cindy, Christy and Naomi to listing just some of the hallowed names of the day.

Huge, gold jewelry was a staple of the time; you couldn’t open a shiny journal or later an MTV music video with out seeing some sort of huge earring, chunky chain or gold crucifix so I couldn’t design a nostalgic assortment with out referencing these icons of the period. I wished this assortment to be filled with timeless necessities, the types of items you didn’t know what you probably did with out or have at all times been looking for. The proper gold hoops, the by no means take-off chains and crosses, the go-with-everything signet rings. Timeless sure, however with a definitive nod to the golden years of late 1980s and 90s type and harking back to a few of my final woman crushes rising up, from Liv Tyler and Rachel Inexperienced, to Cindy Crawford and Carrie Bradshaw. A variety of the items are straight impressed by classic items from my mum’s jewelry field. The waffle hoops are nearly actual replicas of those my mum at all times used to wear down for dinner after I was rising up and the fortunate allure necklace and bracelet are a re-jigged model of a gold, glass and enamel fortunate bracelet of my grandmothers. We even copied the fortunate emblems from her vintage model. Given we’ve completed two collections earlier than, we actually wished this assortment to be layered with all of the others. The snake chains and curb chains layered up with Roman cash; the mini fang necklace with the cross pendants, I really like imagining all of the completely different components from my longstanding collaboration with Missoma working collectively as one well-oiled machine.

We shot the marketing campaign in L.A as a result of I actually couldn’t shoot this wherever else. I’m not American, I’ve by no means even correctly lived in L.A and but this metropolis means an enormous quantity to me. Slicing my tooth (or sq. eyes) on the likes of Fairly Lady and Beverley Hills 90210 whereas rising up within the sleepy English countryside and solely going outdoors of Europe twice earlier than I used to be eighteen, the town of angels grew to become lodged in my creativeness as someplace nearly unique and extremely cool. The primary time I landed in L.A in 2012 aged twenty 5, it felt like Deja Vu. The lilac skies, palm timber as tall as buildings, rusting motel indicators and neon lights lining the roads from LAX right down to Venice Seashore have been the stuff of silver display screen reminiscences to me. I felt like I’d come house and gone again into my childhood reminiscences suddenly. I stayed in a traditional clapboard Venice bungalow for per week, watching the skaters at sundown, discovering avocado fries and driving down the PCH to nowhere and felt like I used to be residing in my very personal film. It was tacky however magical as all tacky issues normally are while you’re in them. That whirlwind romance with the town grew right into a long run love affair, and I nonetheless get butterflies each time I landing on L.A tarmac to this present day. I’ve fallen in love in L.A, I’ve damaged up in L.A, I’ve made nice associates in L.A and I’ve carved out a little bit piece of it for myself through the years. There’s nowhere fairly prefer it, the nice and the unhealthy, and that West Coast gentle can’t be crushed. In case you’ve ever seen the sky flip orange from the Hollywood Hills or pushed west down the 110 at nightfall, you’ll know what I imply. I couldn’t shoot in L.A with out a little nod to the place my love affair started, the Venice skate park. Tacky and touristy sure however I find it irresistible at all times nonetheless. From there, we labored our method up the town, from Venice by to Compton, studio metropolis and Glendale and later, completed in a mid-century dream home excessive up within the Hills which included a fully-clothed swim because the solar went down. A love letter to the town if you’ll and I’m so happy with the way it’s turned out. 

We had the very best week in L.A producing this marketing campaign with the dream staff and I couldn’t have completed it with out every one in all them. We have been all operating on adrenalin your entire week. Up at 5 A.M with jet lag, in hair and make-up at 6 A.M adopted by lengthy, laugh-filled days of location-scouting, capturing, filming and driving the size and breadth of the town, ending with a number of margaritas in Hollywood earlier than falling into mattress someday after midnight and doing it yet again the following day. I beloved seeing my imaginative and prescient come to life and attending to breath context and which means into the items we’ve been engaged on for therefore lengthy. An enormous due to everybody concerned from Missoma who helped turned an concept into actuality to the inventive staff on the bottom, however principally an enormous, enormous thanks to you guys and every one that has purchased, worn and beloved items from my earlier Missoma collections. With out the wonderful quantity of assist you guys have proven my earlier collections, this one wouldn’t have come to fruition so THANK YOU for permitting me to proceed engaged on creating my dream jewelry collections and having probably the most enjoyable whereas doing so.  You’re the very best and I hand on coronary heart couldn’t do any of this with out you. 

So with out additional ado (and there’s been quite a lot of ado), meet the 1987 collection, the latest instalment to the Lucy Williams X Missoma collections.


Images by Rhys Frampton
Hand printed by Callum Innskip
Retouched by Danny Walker
Hair and Make-up by Sara Denham
Produced by Glam PR in L.A
Artistic Route and Styling by me.


Store the gathering HERE. 




Shop the collection here


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